The 6 Biggest Marketing Mistakes Artists Make (And How to fix them)

Author: Katie Phillips Parrish
Art Marketing Advisor, Walden Art Co.

​If you’ve ever felt like you’re doing everything to market your art—posting consistently, making beautiful work, showing up online yet nothing seems to move the needle…you are not alone.

Almost every artist has said some version of:
“I know I’m supposed to be marketing my art, but I don’t know how or if I’m doing it right.”

Here’s the good news: most of the things holding artists back aren’t major failures. They’re simple, fixable patterns that improve instantly once you learn the right art marketing strategy and most importantly - make those strategies a priority. Let’s break down six common art marketing mistakes and how you can fix each one to grow your art business with confidence. 

1. Not Building an Email List

​If you want to sell more art online, email marketing is non-negotiable. Relying only on social media is like building your business on rented land. Algorithms dictate who sees your content and your reach can be extremely inconsistent. 
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